Mobile Computer Market Growth to 2020 Driven by BYOD and COPE

| Friday, 26 February 2016, 06:41 IST

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The global mobile computer market 2016 report says rising demand for mobile computers with rising acceptance of BYOD and COPE strategies as well as the shift from desktops to tablets, laptops, notebooks, and smartphones by individuals and enterprises drives the market. These devices are portable, take up less space, and offer enhanced productivity since it can be used by mobile workforce.

The analysts forecast global mobile computer market to grow at a CAGR of 4.13% during the period 2016-2020.The rising application of BYOD policies across enterprises is expected to expand the demand for mobile computers in the forecast period. Companies have realized the benefits of BOYD initiatives, including cost reductions, increased productivity, higher employee satisfaction, and more flexible working environments. All these benefits will lead to the high usage of mobile computers and better growth of the market during the forecast period.

The augmented demand for mobile computers from enterprises is the key driver for the growth of this market. Recently, it has been observed that many small and medium-sized businesses (SMBs) have been adopting mobile computing devices due to factors like increased mobile workforce, enhanced functionalities of mobile devices, and declining prices of the devices. The ability of these devices to help employees in accessing information on a real-time basis will lead to its augmented adoption during the forecast period.

The global mobile computer market research analysts have estimated the smartphones segment to be the highest revenue-generating segment during the forecast period. At present, this market segment accounts for a share of more than 69% and is envisaged to further enhance its hold over the market by the end of 2020 owing to the devices' rapidly declining average selling price (ASP).

In this market study, analysts have estimated the APAC region to account for a market share of more than 62% during the forecast period. The recent increase in the penetration of these devices in emerging markets like India and China is a significant factor that propels market growth in this region during the predicted period. In APAC, the adoption of smartphones is rising immensely owing to the increase in online retailing and gaming activities.

In this market study, analysts have estimated that vendors like Apple, Samsung, Lenovo, HP, and Dell will dominate the global mobile computer market during the predicted period. The vendors in this market compete on the basis of product pricing and after sales service. Recent technological advances and growing investments in the R&D of new cost effective products will result in the strong growth of this market during the forecast period.

The leading vendors analyzed in mobile computer market research are Samsung, Apple, HP, Dell, Xiaomi, and Lenovo. Other prominent vendors in the market include Sony, Acer, Asus, Blackberry, HTC,  Huawei, LG, Microsoft, Toshiba, and Xiaomi.

Further, the mobile computer market report states that vendors are competing in terms of pricing while offering almost the same functions and features as their competitors. This negatively affects the revenues and margins of global players.

Another related report is Global Mobile Computing Devices Market 2015-2019, that forecasts global mobile computing devices market to grow at a CAGR of 3.90% over the period 2014-2019. Growing demand for personalized computing is one of the trends in the global smartphone market that will have an effect on the market growth. Technologically advanced electronic devices such as hybrid PCs provide the mobility of tablets and the power and performance of laptops. This customization of computing devices will contribute to the growth of the market.


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