Despite accounting for a modest portion of Google's worldwide revenues, India is one of the company's most significant markets outside of the United States, according to Bikram Singh Bedi, managing director of Google Cloud India. Bedi stated on the sidelines of Google For India 2023 in New Delhi that the company's strategic emphasis on India is driven by the huge growth prospects the country provides.

 

“India has a very large customer base for both Google as well as Google Cloud. Asia is where all the action is, and a lot of growth is happening here—with India, in particular. We are also looking for partnership opportunities to accelerate India’s digital transformation journey and infrastructure," Bedi added.

 

Google made three significant announcements for its cloud-based generative artificial intelligence (AI) initiatives for India, including a partnership with the ministry of electronics and information technology (Meity) for the Bhashini local language repository project. The collaboration marked the launch of a centre of excellence dedicated to “generative AI and language inclusivity", as per livemint.

 

“Bhashini’s research teams will leverage Google Cloud to use secure data architecture and generative AI application building tools. These tools will help India develop responsible generative AI models that are trained on government datasets and Bhashini’s language translation technology. This combination will be used to speed up citizen services in Indian languages, and develop homegrown generative artificial intelligence technologies. We will also train over one million students and professionals with generative AI skills."