HCLTech said that it has won a bidding process with Banco do Brasil, one of Latin America's major financial institutions, to assist the bank's digital transformation and customer relationship management (CRM) journey, as well as Salesforce deployment. The financials of the transaction were not revealed. Banco do Brasil will employ HCLTech's cooperation with Salesforce to hyper-personalize customer relationship and service solutions, boost customer happiness and engagement inside their omnichannel ecosystem, and use AI resources, data unification, and intelligent guidelines.

 

“We are proud to be part of the transformation and modernisation of one of the most important banks in the country. The partnership with Salesforce is another significant step for HCLTech in accelerating the digital transformation of financial services in Brazil,” said Fabiano Funari, vice president and country manager - Brazil, HCLTech.

 

HCLTech will create a dedicated team of specialists with extensive CRM experience to implement Salesforce solutions for Banco do Brasil. HCLTech will use four Salesforce solutions - financial services cloud, which reduces service costs with automation; marketing cloud to deliver customer experiences; Salesforce integration manager , for integration and automation solutions; and professional services, to ensure a successful implementation, as per economic times. 

 

The integrated platform will enable the bank to leverage client interactions and data to provide appropriate and personalized solutions, further strengthening its connection and producing more efficiency in base development and new business.

 

“We are excited about the partnership with HCLTech and are confident that our integrated solutions will strengthen Banco do Brasil's relationship with its customers. We look forward to enabling their digital transformation journey to impact productivity when it comes to sales, customer service and marketing,” said Fabio Costa, general manager, Salesforce Brazil.